The way people find information has now become a lot easier. Consumers no longer rely on referrals and expect advice in making decisions as to which product or service solves their problems in the best way. They will first do research and seek an opinion from real users of the products and services. Social media has offered various ways of finding vital information without reference to the seller or service provider.
Believe it or not, the social media has taken over the business arena. More and more people are using various social media platforms in their daily interactions and decisions are being influence by information gathered from places like Twitter, Facebook and MySpace. Businesses have started taking advantage of this to review and redirect their overall marketing strategies. The concept of social selling which is a way of entering into a discussion with the customer has taken over from the coercive marketing strategies that existed before. New trends have emerged in social media selling.